Starting Them Young

Nothing Like Starting Them Out Young

Letter from Lennen & Newell, Inc. Advertising
TO: Manuel Yellen
FROM: Nicholas E. Keesely
SUBJECT: Starting Them Out Young

Summary of Image
Page One
"There is nothing like starting them out young!"
[click on image to enlarge to full size -- 5K]

Summary of Image
Smiling man with young boy and woman
Smiling woman is looking at young boy
Boy is taking a cigarette out of pack
[click on image to enlarge to full size -- 16K]



Dear Manny:

There's nothing like starting them out young! 'Ritchie' is a wonderful little guy and while he doesn't smoke, he tells me he talks up Newports all the time.

Nicholas E. Keelsey
Senior Vice President

--> Attached is a photo of a child accepting a cigarette from what appears to be his smiling mother, who is extending him the entire pack. Dad looks on proudly.

This document was found by the Roswell Park Cancer Institute.

Anne Landman
American Lung Association of Colorado, West Region Office
Grand Junction

Type of Document: Letter with photo attachment
From: Nicholas E. Keesley, Senior VP, Radio and Television Dept. at Lennen and Newell Advertising Agency, New York, New York
To: Manuel Yellen, Vice President of Lorillard Co.
Date: November 8, 1963
No. of Pages: 2
Site: Lorillard document site


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