Although the Marlboro Man came down from billboards, he
rides on in the pages of magazines and newspapers and on
posters plastered in convenience stores. Auto racing
sponsorships and cigarette promotions in trendy bars still
thrive. . .
"The companies and their marketing, their lying, are still
in place," says Richard A. Daynard, who founded the Tobacco
Products Liability Project in 1984 and helped plot the legal
assault. "The settlement was largely drafted by the tobacco
industry to protect its profits. And it's done that. . ."
"What's happened is that the tobacco companies have simply
switched their spending to other modes of advertising," says
Myers of the Center for Tobacco-Free Kids. "Overall, if the
goal of the master settlement agreement was to decrease the
amount of youth-oriented advertising children see, it hasn't
worked. . ."
Contests and giveaways featuring Marlboro, Camel and other
brands occur nightly in bars and nightclubs in Baltimore and
other cities, as tobacco marketers zero in on young adults.
Direct-mail advertising of cigarettes is up, and R. J.
Reynolds Tobacco Co. continues to mail free cigarettes to
smokers older than age 21 - or teens who might sign
statements falsely claiming that age.
by Scott Shane
Baltimore (MD) Sun
Friday, Nov 24, 2000