Cigarette Sales v. Nicotine

	Lorillard Tobacco Company document: 1978 U.S. Cigarette Sales vs. Nicotine Source: Maxwell Report November 1978 -- appears to be from a FTC Report on Tar and Nicotine, May 1978
	Summary of Image Page One One page graph and illustration showing the optimal level of nicotine to maximize sales The chart highlights the "lowest level of [nicotine] acceptance" Provides sales volume in BILLIONS of cigarettes [click on image to enlarge to full size -- 10K]
	BACKGROUND NOTE: This Lorillard Tobacco Company document is titled 1978 U.S. Cigarette sales vs. Nicotine. It shows that there is an optimum nicotine level that creates the greatest sales. Similar graphs are found on other document sites as well, like Philip Morris. Such documents, along with others that describe programs to manipulate nicotine levels (like Lorillard's Nicotine Augmentation Program), strongly infer that tobacco companies titrate the nicotine content of their products to create optimum sales. Anne Landman American Lung Association of Colorado, West Region Office Grand Junction Title: 1978 U.S. Cigarette Sales VS. Nicotine Date: November 1978 Maxwell Report Site: Lorillard Tobacco Company http://www.lorillarddocs.com No. of Pages: 1 URL: http://www.lorillarddocs.com/getimg.asp?pgno=0&start=0&bool=03536046&docid=03536046

Lorillard Tobacco Company document: 1978 U.S. Cigarette Sales vs. Nicotine