Philip Morris Calls for FDA Cigarette Regulations

For many years Philip Morris has opposed FDA regulation of cigarettes. Earlier this year, Philip Morris won a lawsuit to strike down regulations issued by the FDA (the five U.S. Supreme Court justices who sided with Philip Morris recently appointed George W. Bush as U.S. President). Now that the White House and Congress will be controlled by tobacco industry-backed politicians, Philip Morris executive Steve Parrish (under the guise of protecting public health) calls for FDA cigarette regulations, the details of which would primarily benefit PM.

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FDA Should Regulate Cigarettes
NEW YORK -- As a strong critic of the tobacco industry, Sen. Richard Durbin (D-Ill.) set forth in these pages ("Big Tobacco still blowing smoke," Nov. 21) several proposals to regulate cigarettes, including having Congress grant the Food and Drug Administration the authority to regulate tobacco products. We agree wholeheartedly with many of the points he raised, and as the industry leader, we strongly support passage of legislation that would give the FDA authority to regulate cigarettes.

As Sen. Durbin stated, cigarettes are unique. As a result, they should be regulated as cigarettes, not like a food or, as the FDA proposed in 1996, as a medical device. But we do believe there is a need to create a regulatory regime that, while respecting the decisions of adults who may continue to choose to smoke, provides for additional information to smokers, government oversight of cigarette manufacturing and standards for the design, introduction and responsible marketing of reduced-risk cigarettes.

Philip Morris supports FDA regulation of cigarettes because it can bring greater stability and consistency to tobacco policy and predictability to our business. Although the 1998 settlement agreements with the states made significant progress in areas such as youth smoking prevention, there are areas that we and the public health community agree need to be addressed through additional federal regulation.

For example, we support Congress authorizing the FDA to revise existing warning labels or add new ones on cigarette packs and advertisements. We support a national minimum age of 18 for the purchase of tobacco products, and we agree with Sen. Durbin that cigarettes should not be sold unpacked, as single cigarettes. We believe that cigarettes should be sold in a face-to-face transaction, where age can be verified and access laws can be monitored and enforced.

We support giving the FDA authority to establish a national standard for cigarette ingredient disclosure, and to develop uniform testing standards for yields of tar, nicotine and other smoke constituents. We also support FDA authority to test cigarette ingredients to determine whether they increase the inherent health risks or addictiveness of smoking.

Significantly, we see FDA regulation as the best way to establish appropriate standards for determining what is a "reduced-risk" cigarette. This would include setting guidelines for any claims that could be made by manufacturers, including the type and manner of communication that should be provided to consumers. It should be the FDA, not a tobacco company, that determines what is, in fact, "reduced risk" and what communications are appropriate.

We at Philip Morris have been making our support for FDA regulation known for most of the past year. We want to work with others, including our critics, to make FDA regulation of cigarettes a reality.

source:
by Steven C. Parrish
Chicago Tribune
Saturday, 12/16/00



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