KENT -- The Safer Cigarette Myth

P. Lorillard Company Advertisement


DATE: 1952

Summary of Image
Page One
You can SEE the proof of Kent's health protection!
Exclusive "Micronite" Filter removes 7 times more nicotine and tars...
...and you can see and taste the difference!
Stop to think... and you'll start to smoke KENT
[click on image to enlarge to full size -- 27K]


This is a Lorillard ad from 1952 for Kent cigarettes with "the Exclusive Micronite Filter."

This filter was made of asbestos, which led to the recent sucessful lawsuit by a person who came down with mesothelioma, a unique form of cancer caused almost exclusively by exposure to asbestos.

Anne Landman
American Lung Association of Colorado, West Region Office
Grand Junction

Type of Document: Advertisement (Lorillard)
Date: 1952
Subject: Lorillard Advertisement for Kent Cigarettes


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